How to Create a Social Media Calendar: A Template for Marketers

How to Create a Social Media Calendar: A Template for Marketers by Sandra Clayton on Social Media Examiner.

#1: Set Monthly Social Media Goals

It’s important to set an end goal for every piece of content you share on social media so you can track what’s working, which types of content drive your bottom line, and what to change based on campaign performance.

For most social media marketers, goals fall into the categories of generating more leads and sales. If you work backward from your long-term goals, you can create short-term goals that will help you achieve them.

The key to short-term goals is to start small, be specific, and set a realistic time frameto achieve each goal. At the end of each month, you want to be able to track your growth, see what worked, and set new goals for the future. Smaller goals generally fall into one of these categories:

• Content
• Followers
• Traffic
• Subscribers
• Sales

Decide what you want to achieve for each category on social media and add it to a goal-setting spreadsheet.